Discover how Red Iron Labs is transforming learning and training through immersive AR/VR. A journey of pushing boundaries and solving challenges.

Our Story: Red Iron Labs – Shaping the Future through Immersive Innovation
At Red Iron Labs, our journey began with a shared passion for
exploration and experimentation. Founded in 2016, we recognized early on
that the future was immersive, interactive, and bold. We didn’t just
want to follow industry trends—we wanted to shape them. Starting with a
simple, yet ambitious goal: to leverage the power of virtual and
augmented reality (VR/AR) to create transformative experiences.
It all began when co-founder Lloyd crowdfunded an open-source virtual
reality headset in 2015. That Christmas gift ignited a spark. Over
brunch one day, the question arose: why not turn this curiosity into
something more? And with that, Red Iron Labs was born. Our founding
principle was clear: courage over confidence—pushing the boundaries of
what’s possible through innovation and creativity.
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From Games to Solutions: A Natural Evolution
We started with games because games bring immersive technologies to life in a way nothing else can. Our first VR game, Abduction,
set the stage. But developing games helped us see firsthand the power
of immersive experiences. Soon, we realized that the same engagement
could be applied to solve real-world challenges. What if we could
harness these immersive environments not only to entertain but to
educate, train, and equip organizations for a future where digital
transformation is essential?
Today, we are more than just creators of AR/VR solutions—we are a
team united by a shared belief in the transformative power of immersive
learning and interactive storytelling. Every product we build is an
opportunity for educators, organizations, and leaders to inspire the
next generation. These are people who thrive on dynamic, interactive
experiences, whether they’re in a classroom, a workplace, or venturing
into something entirely new.
That vision guided our pivot toward workforce training and
educational VR solutions. By 2019, we had established ourselves as a
trusted partner in creating cutting-edge training simulations for
companies like ExxonMobil. Through our collaboration with 3D Media, we
delivered an interactive fire safety simulation—an experience that
demonstrated the real-world impact of VR in training environments. These
experiences didn’t just educate; they immersed users in high-stakes
scenarios, making learning not only engaging but unforgettable.
Turning Challenges into Opportunities
Like many, the COVID-19 pandemic challenged us. But instead of
stepping back, we leaned into the opportunity to innovate. We partnered
with educational institutions like Lethbridge College and Red Deer
Polytechnic to develop VR training programs that addressed the needs of
an evolving world. From caregiver training for patients with dementia to
stroke recovery simulations, we helped shape the future of healthcare
training—one immersive experience at a time.
Our work with ExxonMobil, Lethbridge College, and others led to a
realization: our strength lies in transforming complex, real-world
problems into engaging digital solutions. Whether it’s enhancing
workforce skills or preparing students for future careers, we continue
to prove that VR can be more than just a technology—it’s a tool for
change.
At the heart of everything we do is our foundational value: courage
over confidence. We’ve never been the ones to play it safe. Our path is
paved with curiosity, risk-taking, and the constant pursuit of the
question, “what if?” We believe that true innovation happens not when you’re sure of every step but when you’re brave enough to take them anyway.
Today, we’re leveraging our years of experience to scale even
further. The knowledge and expertise we’ve gained in creating custom VR
solutions for industries and educational institutions have positioned us
to develop our next generation of products. Our vision? To democratize
virtual reality by making it accessible not just to large organizations
but to educators, businesses, and users on every scale. We aim to
empower non-technical users to create content and help reshape how
education and training are delivered in a digital-first world.
We know that digital transformation is not just about adopting new
technologies—it’s about reshaping how people work, learn, and engage. At
Red Iron Labs, we pride ourselves on being more than a service
provider; we’re a partner who’s deeply invested in helping your business
or institution adapt and thrive in the digital age.
Our journey is far from over. We’re still exploring, still
experimenting, and always learning. And we invite you to join us on this
path of discovery—because the future isn’t built by those who stand
still. It’s built by those who dare to ask the right questions and have
the courage to see where the answers lead.
Stay Updated on Our Latest Stories

March 2017 – Company Update
Celebration Time! Wow, can you believe our anniversary has already passed? We wanted to take a moment and celebrate some of our successes in 2016!

Startup Calgary Launch Party, Nov 17th
What are you doing Thursday Nov 17th? We are proud to announce that we have been selected to participate in the Startup Calgary Launch Party

Red Iron Labs Selected for Startup Calgary’s Launch Party Program
The Launch Party Program Check out our press release here. We are proud to announce that Red Iron Labs has been selected as one of